Visual Design
& Branding

Visual Design & Branding

Visual Design & Branding

Mastercard Digital Lounge

Mastercard Digital Lounge

The digital lounge gives cardholders a place to get convenient access to their card benefits, insurances, offers and rewards. The goal is to make cardholders more aware of their benefits so they will be more likely to use their cards. The design reflects the Mastercard branding refresh done by Pentagram.

Agency
SapientNitro

Year
2016

Team
Jessae Brown

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Dri-Fit

Dri-Fit

Dri-Fit, an ingredient brand used to make various feminine care and adult incontinence products, wanted the world to know who they are. We were tasked to design a one-page website to introduce the ingredient to retailers, healthcare professionals, and consumers alike. The site highlights the science and technical superiority of the ingredient, as well as the real, emotional truth of adult incontinence and feminine hygiene. To tell this story, we incorporated a soft color palette and photographic treatment.

Agency
SapientNitro

Year
2016

Team
Jessae Brown

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First Quality

First Quality

First Quality, a company that manufactures absorbency products, came to us to create a full responsive website. The main goals were to help establish First Quality as a big player in their industry and also to attract people to come work for the company.

The site utilizes big, bold headers (Oswald) and sleek yet friendly sans serif body copy (Lato), as well as cool colors—blues, greens and greys.

Agency
DDB Worldwide

Year
2016

Team
Brian Brown, Derek Montgomery,
Jessae Brown, Jesse Nover

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The Borgata

The Borgata

Borgata came to us to create an app and unique branding for their new free-to-play casino game component. The challenge was to differentiate it from competitive free gaming sites as well as Borgata's real money online games, while still aligning to the Borgata brand.

We came up with a tile grid to display the individual games and landed on a neon mint green and purple for our brand colors. The free casino logo is reminiscent of the Borgata brand logo and of a neon sign.

Agency
SapientNitro

Year
2016

Team
Brian Brown, Jessae Brown

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Recent Projects

JPMAM Product DiscoveryImproving investor workflow

A Vision for Asset ManagementEmpowering investors for the future

ElectroluxHelping shoppers find, locate & purchase appliances

AspireSetting refugees up for financial success

Website design and content © 2019 Sam Szerlip.

Website design and content © 2019 Sam Szerlip.

Website design and content © 2019 Sam Szerlip.